Have you ever wondered why, despite the fact that everyone knows how dangerous and deadly it is, 75% of drivers text and drive? Or drink and drive, or drive like they’re auditioning for a Fast and Furious movie? Me too. I’m Marisa Auguste and I’m the Driver Behavior Analyst for the Connecticut Transportation Safety Research Center (CTSRC) at the University of Connecticut. My primary focus is conducting research of motor vehicle crashes and determining how driver behavior increases crash risk. The purpose of this blog is to promote self-awareness and reflection in driving situations, and to explore the latest developments in behavioral research related to transportation safety. As I continue my research, I will be sharing with you the underlying traffic psychology behind what causes certain behavioral actions and emotional reactions when behind the wheel. If we can understand why people do what they do, we have the power to change our behavior and make our roads a safer place.